Traffic Manager Paid Social and Paid Search H/F Groupe EDH

To support us in our digital transformation and acceleration in an increasingly competitive market, we are looking for a Traffic Manager Paid Social Media within the Marketing & Communication team, who will oversee the activities of 4 schools in the international scope on social networks and Google.

Under the supervision of our Paid Media Manager, your missions will be as follows:

1.Strategy and Planning

• Participate in the development of campaign strategies

• Identify the most relevant platforms and target audiences

2.Campaign management

• Monitor performance for optimization, A/B Testing: Conduct A/B tests to optimize ads, keywords, copy, and visuals.

• Challenge agencies to achieve the best results

3.Optimization and Performance Tracking

• Monitor campaign performance in real-time to ensure they meet the set objectives

• Use analytical tools to monitor and analyze KPIs such as CPC, CPA, CTR, Quality Score, etc.

• CamAdjust campaigns based on results, which may include ad modifications, budget adjustments, targeting changes, keyword adjustments, etc.

4.Reporting and Recommendations

• Create detailed reports on campaign results.

• Insights and Recommendations: Provide analyses and recommendations based on past performance to improve campaigns.

5.Coordination and Collaboration with other departments (communication, sales)

6.Budget Management

7.Monitoring and Continuous Learning

• Proven successful experience in an agency or with an advertiser.

• Proficiency in English and Spanish at C1 level.

• Mastery of various social media campaign scheduling tools.

• Autonomous and organized.

• Agile, responsive, and comfortable with project management.

Groupe EDH is a French higher education group, and has been a leader in the fields of communication, artistic and cultural management, film, 3D film animation, journalism, graphic design, digital arts, advertising creation, interior design, fashion and web development for 63 years now.

Groupe EDH schools provide undergraduate and postgraduate degrees and are united in the shared values they uphold: a caring, human-centred approach, and a commitment to ensuring their students succeed.

Drawing on their long-standing ties with a wide-reaching network of companies across the world, the schools embrace an active, tailored approach to learning, with an emphasis on practical, hands-on experience and employability.

With more than 30 campuses in 22 cities and 4 countries, Groupe EDH schools are dedicated to training the future players in today's and tomorrow's professions, and to fostering a community of more than 90,000 alumni.