Content Marketing Manager- Relocation to London, Amazon Business EU Groupe Talents Handicap
Hauts-de-Seine (92)CDI
Il y a 14 jours
Critères de l'offre
Métiers :
- Marketing Manager
Secteur :
- Recrutement et placement
Compétences :
- Anglais
Lieux :
- Hauts-de-Seine (92)
Conditions :
- CDI
- Temps Plein
Description du poste
En tant qu'organisateur de forums de recrutement, Talents Handicap accompagne de très nombreuses entreprises & organisations en France dans leurs recrutements de collaborateurs en situation de handicap. Participant actuellement à l'un de nos forums.
This job requires relocation to London. Amazon will provide relocation support for the successful candidate.
Amazon Business is seeking an enthusiastic and self-directed, Content Marketing Manager for France to work closely with Amazon Business stakeholders to create and localize marketing content (blogs, customer stories, videos, webinars, event messaging, etc.) designed to increase engagement with prospects and customers across the various stages of the buyer's journey, including value propositions and key messaging frameworks by (sub)vertical/industry and solution. This role will work in a highly matrix organization, partnering with the EU marketing teams to identify and deliver actionable ways to increase adoption of solutions by various customer segments via multiple channels.
The ideal candidate is a strong writer, fluent in both English and French, earns trust through performance and relationship building, and thinks strategically and analytically about customer challenges and how to align our messaging. This individual will also assess content gaps and work to build assets to fill those gaps for the local French market. The right candidate should have a strong record of delivering results timely and effectively.
You will be part of the Amazon Business EU Marketing team, responsible for Amazon Business' messaging in France and will work closely with product marketing and marketing partner teams including digital, field, and regional marketing.
This role will be located in London, UK and requires presence 5 days in the office.
Key job responsibilities
• Develop and execute comprehensive content marketing strategies aligned with business objectives and customer needs
• Own end-to-end content creation and distribution across multiple channels (blog, social, email, web, sales enablement, B2B events (virtual and in person)
• Lead data-driven content optimisation through analytics and testing
• Manage editorial calendar and content production workflow
• Drive thought leadership initiatives through white papers, case studies, and industry research
• Develop and align customer journeys with relevant content, campaigns, activities, and initiatives for each solution and ensure cross-functional Amazon Business teams are aligned to these journeys.
• Identify and package relevant marketing materials based on defined customer journey maps with the objective of helping new customers progress through their procurement lifecycle.
• Apply content and product marketing best practices for each customer segment and identify opportunities to improve the customer experience across multiple channels and teams. Build strong relationships across with Global and Geo (North America, Europe and Asia Pacific) Marketing teams to ensure efforts are aligned with other content strategies and objectives, including localising geo-relevant content.
• Provide clear, consistent, and frequent communication to stakeholders to ensure clarity on content activities, status, goals, and results.
Deliver detailed updates via regular business reviews which showcase key metrics and KPIs reflecting content performance.
• Assess content gaps and work to build assets to fill those gaps. The right candidate should have a strong record of delivering results timely and effectively.
About the team
We stand at the intersection of tech and retail in the B2B space developing innovative purchasing and procurement solutions to help businesses and organizations thrive. At Amazon Business, we strive to be the most recognized and preferred strategic partner for smart business buying. Our customers include all type of businesses ranging from individual professionals to small businesses to large institutions (and everything in between). Our business customers have different needs than the traditional Amazon customers so we are reinventing everything from how we display our selection, price our products, and provide the right customer experience.
L'entreprise Amazon recherche actuellement des profils :
This job requires relocation to London. Amazon will provide relocation support for the successful candidate.
Amazon Business is seeking an enthusiastic and self-directed, Content Marketing Manager for France to work closely with Amazon Business stakeholders to create and localize marketing content (blogs, customer stories, videos, webinars, event messaging, etc.) designed to increase engagement with prospects and customers across the various stages of the buyer's journey, including value propositions and key messaging frameworks by (sub)vertical/industry and solution. This role will work in a highly matrix organization, partnering with the EU marketing teams to identify and deliver actionable ways to increase adoption of solutions by various customer segments via multiple channels.
The ideal candidate is a strong writer, fluent in both English and French, earns trust through performance and relationship building, and thinks strategically and analytically about customer challenges and how to align our messaging. This individual will also assess content gaps and work to build assets to fill those gaps for the local French market. The right candidate should have a strong record of delivering results timely and effectively.
You will be part of the Amazon Business EU Marketing team, responsible for Amazon Business' messaging in France and will work closely with product marketing and marketing partner teams including digital, field, and regional marketing.
This role will be located in London, UK and requires presence 5 days in the office.
Key job responsibilities
• Develop and execute comprehensive content marketing strategies aligned with business objectives and customer needs
• Own end-to-end content creation and distribution across multiple channels (blog, social, email, web, sales enablement, B2B events (virtual and in person)
• Lead data-driven content optimisation through analytics and testing
• Manage editorial calendar and content production workflow
• Drive thought leadership initiatives through white papers, case studies, and industry research
• Develop and align customer journeys with relevant content, campaigns, activities, and initiatives for each solution and ensure cross-functional Amazon Business teams are aligned to these journeys.
• Identify and package relevant marketing materials based on defined customer journey maps with the objective of helping new customers progress through their procurement lifecycle.
• Apply content and product marketing best practices for each customer segment and identify opportunities to improve the customer experience across multiple channels and teams. Build strong relationships across with Global and Geo (North America, Europe and Asia Pacific) Marketing teams to ensure efforts are aligned with other content strategies and objectives, including localising geo-relevant content.
• Provide clear, consistent, and frequent communication to stakeholders to ensure clarity on content activities, status, goals, and results.
Deliver detailed updates via regular business reviews which showcase key metrics and KPIs reflecting content performance.
• Assess content gaps and work to build assets to fill those gaps. The right candidate should have a strong record of delivering results timely and effectively.
About the team
We stand at the intersection of tech and retail in the B2B space developing innovative purchasing and procurement solutions to help businesses and organizations thrive. At Amazon Business, we strive to be the most recognized and preferred strategic partner for smart business buying. Our customers include all type of businesses ranging from individual professionals to small businesses to large institutions (and everything in between). Our business customers have different needs than the traditional Amazon customers so we are reinventing everything from how we display our selection, price our products, and provide the right customer experience.
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