Customer Activation Product Owner B&B HOTELS

Role Overview: 

The Customer Activation Product Owner is part of the Group Product team to deliver the assets for our 15 countries and more than 750 hotels worldwide. As a Customer Activation Product Owner, he/she will be in charge of the Customer Activation Roadmap in order to develop and implement customer activation strategies. He/she will focus on delivering ROI driven activation use cases, using marketing automation tools. He / she will also be in charge of the Salesforce marketing cloud roadmap.

Key Responsibilities:

• He/She organizes and prioritizes the Customer activation roadmap according to strategic business priorities by :

• Defining and updating his/her roadmap in perfect alignment with business priorities with relevant stakeholders

• Establish and manage subject prioritization through business workshops, refinement sessions, or any other operational committee

• Informing about roadmap evolutions, in case of changes

• Aligning roadmap of his domain with other POs, in order to manage potential dependencies

• He/She will manage the consolidated backlog of the Customer activation team (bugs and enhancements), including the activity of the Salesforce marketing cloud solution as well as for all the transactional e-mails sent via the digital platform.   

• He/ she will ensure a delivery on time, on budget and with the right quality (including figures consistency checks)

• He she is able to drive solution implementation to create more value (personalization, Notify  …)

• He/She provides both technical and functional guidance to the team.

• He/She has to analyze and understand user needs related to customer stimulation, loyalty programs benefits

• He/She designs robust customer journeys, including fully digitalized journeys with loyalty program benefits respecting the legal constraints of each country

• Challenge and collaborate with the technical team on architecture, design, and development choices.

• Collaborate closely with the Digital Factory teams, Data team, Data Science, and Business Intelligence teams.

• Communicate on a regular basis with Regional Marketing directors about evolutions of the solution

Skills & experience we are looking for: 

• 5 -10 years experience as a Product Owner, ideally with a background in customer activation or digital marketing.

• Deep understanding of Agile methodologies, with a proven ability to craft clear user stories and acceptance criteria.

• Strong stakeholder management and communication skills, essential for effectively prioritizing tasks and setting clear deadlines.

• Proficiency in marketing automation tools and CRM systems such as Salesforce Marketing Cloud; additional technical skills in marketing technologies are highly valued.

• A results-oriented approach, focusing on achieving measurable KPIs.

• English working language

About B&B HOTELS

Founded in Brest in 1990, B&B HOTELS is one of the most important economic hotel groups in Europe. It has a network of more than 750 hotels in 15 countries, in Europe and Brazil. B&B HOTELS grew exponentially since 2022 with the opening of more than 150 new hotels, and intends to continue this dynamic in 2024. 

Positioned in the value-for-money segment, B&B HOTELS is committed to offering its customers comfort and quality at the best value for money. Empathy, smart simplicity, improvement, integrity and inclusion are the founding values of the Group.

B&B HOTELS is also actively committed to Corporate Social Responsibility. To meet consumer expectations and give credibility and transparency to its actions aimed at having a positive social and environmental impact, B&B HOTELS is now certified in sustainability by the independent organization SOCOTEC.

Our ambition: 3,000 hotels in 10 years